 How to be Enchanting on Facebook
-Article offered by Jennie Poppenger of Face to Face
Guy Kawasaki, the former chief evangelist of Apple and founder of Alltop.com (an online magazine rack of popular topics), recently wrote “Enchantment: The Art of Changing Hearts, Minds”. Guy is a thought-leader and someone to watch, and he’s right on with the concept of Enchantment. In fact, 10% of the time your posts should be simply to Entertain or Enchant. Why? This creates positive sentiment toward your business.
Here are some practical tips to help you be more Enchanting:
Be likable: People buy from people that they like. Share mostly good news and positive information that will be helpful.
Be trustworthy by consistently (at least 2x per week, but no more than 1x per day) posting things that “fit” on your page. Stay away from politics– feel free to share that on your personal page.
Post pictures. Create a file folder of pictures that fit your business. Go to Google “Images” and find great pictures (unless they’re copyrighted). Use to bring more attention and emphasize your message (red shows up best). Crop photos if needed.
Communicate! Respond to what people say. Make them feel that you value their opinions and input. Remember, it’s no longer ROI (Return on Investment) but now ROE (Return on ENGAGEMENT).
Show gratitude. Tell them how much you appreciate their “likes” and comments.
Repeat. People won’t remember 30 days from today what you said today. If you post content that gets good interaction, don’t be afraid to tweak it and use it again. |
